A plan, not just a promise.
A cause moves people. A plan lets them act. Here is the first thing we are building, exactly what it includes, what it costs, and how we will know it worked.
The "What Would You Tell Her?" campaign.
A public-education and clinical-awareness initiative built around one durable idea: waiting for a symptom is not the same as being screened. It helps women and families recognize when abnormal bleeding needs evaluation, and helps clinicians, community partners, and the people who love her reinforce the very same message.
Patient one-page guide
A plain-language explainer a woman can read in two minutes and bring to her doctor.
"What to ask your doctor" checklist
The questions that turn a passive appointment into an evaluation.
Postmenopausal bleeding explainer
The single most important warning sign, in language anyone can act on.
Family conversation guide
How husbands, sons, and daughters raise it with the women they love.
Physician-reviewed materials
Every resource grounded in peer-reviewed research and current guidelines.
Newsletter education series
Early detection in plain language, issue after issue, building a list we own.
Community distribution toolkit
A ready-to-share kit so partner clinics and groups can pass it on.
First webinar / roundtable
Bringing clinicians and advocates into the same conversation, in public.
We track what we can count and learn from: guide downloads, newsletter sign-ups, event attendance, the number of partner organizations distributing materials, and survey feedback from the people we reach. These are non-clinical engagement measures. We do not provide care or track patient outcomes. Every cycle ends the same way: we listen, we refine, we begin again.
Where the first dollars go.
- Develop and physician-review the core education setThe one-page guide, the "what to ask" checklist, and the postmenopausal-bleeding explainer, written, designed, and reviewed.
- Launch the newsletter education seriesA steady cadence of plain-language issues that builds a list of women, families, partners, and donors we own.
- Open partner conversationsListening outreach to 10 to 20 clinics, women's-health groups, and community organizations who could distribute the materials.
- Stand up the family and distribution toolkitsSo a partner, a clinician, or a son can pass the message along without us in the room.
We're raising our first $250,000.
It pays for the first operating year, including the first patient-facing program, What Would You Tell Her? This is the moment a single gift helps decide what gets built.
| Line | First year |
|---|---|
Physician review and content development | $15,000 |
Design and production | $10,000 |
Partner distribution | $8,000 |
First clinician-advocate roundtable | $8,000 |
Evaluation | $4,000 |
Program reserve | $5,000 |
Programs subtotal | $50,000 |
Staff: one full-time coordinator, with payroll taxes, benefits, and workers' compensation | $56,936 |
Fundraising counsel, grant research, and grant writing support | $60,000 |
Communications and public relations | $30,000 |
Legal counsel | $15,000 |
Accounting, tax preparation, and Form 990 | $6,800 |
Insurance | $4,865 |
Software, registered agent, state filings, and costs already paid | $6,006 |
Operating subtotal | $179,607 |
Travel, released only as each market develops | $12,000 |
Contingency | $8,393 |
Total | $250,000 |
Twenty percent of the first year goes directly to programs. The rest is the cost of building a charity from nothing: a first hire, fundraising and grant support, counsel, and insurance have to exist before any program can reach scale.
| Gift | What it funds |
|---|---|
| $1,000 | Puts patient education materials in waiting rooms through partner distribution. |
| $5,000 | Funds one third of physician review and content development. |
| $10,000 | Pays for the design and production of the patient guide and toolkit. |
| $15,000 | Funds physician review and content development in full. |
| $25,000 | Funds physician review, design, and production together. |
| $50,000 | Funds the full first-year program budget. |
Larger gifts are welcomed as unrestricted general operating support. Most of the first-year budget is operating cost, so unrestricted gifts do the most work.
Reviewed against the evidence.
Our educational materials are developed from peer-reviewed research, major clinical guidelines, and medical-advisory input, which is currently in formation. They are intended for general education and do not replace individualized medical care. When Amy shares her own experience, it is clearly labeled as her story.
The plan is ready. It just needs people.
Fund the Launch Fund, bring it to your clinic or community, or help us reach the women who were never told.